No, thanks. This mentality is what continues to fuel the idea that creative work has value, but isn't really work and therefore doesn't deserve actual money.

It's one thing to create a lead magnet or use something small as part of a larger strategy, but giving away work isn't sustainable and it trains clients to think that giving things away is "just what creatives do!" Now another creator is going to get an email, "But Mike Sturm gives away this kind of thing, why don't you?"

Hard pass on this terrible advice.

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